Use case · Series B–D
You've found product-market fit. Now Europe is calling.
Your board sees the TAM. Your sales team is fielding inbound from EU companies. Maybe you've already closed a few deals with European customers who found you organically.
But your product was built for the US market. And the gap between 'we have a few EU customers' and 'we're properly operating in Europe' is wider than anyone on your team realizes.
Here's what typically happens: you hire a country manager, maybe a local sales rep. They start closing deals. Three months in, a customer in Germany asks why there's no cancel button on the subscription page. A prospect in France asks about e-invoicing compatibility. Your legal team scrambles. Your engineering team gets pulled off the roadmap. The launch that was supposed to take a quarter takes three.
Sweepline compresses that timeline. Before you hire a country manager, before your first EU deal, we tell you exactly what needs to change in your product, your code, and your operations for each market. So when you do launch, you launch properly.